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Traditional and New Media Comparison

December 15, 2012 by

I begin with a disclaimer.  This is an opinion piece, and in the spirit of full disclosure, I currently work in online marketing but most of my experience is in traditional media. If we frame this comparison in terms of the message and its delivery, and tracking the costs, I feel it simplifies our comparison. THE MESSAGE:  With traditional media, you develop … Read More

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What Are You Trying to Tell Me?

April 3, 2011 by

This bus bench is located on a street that I travel from time to time.  Every time I drive past I am given to contemplating the motivation behind the message.  Because I stopped today to take a photo, I now have little doubt what the business owner is trying to communicate.  We had a heck of a spring snow storm over … Read More