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Customer Life Time Value

I just fired up an old laptop to retrieve a document.  This was a list of topics I planned to write about, and I thought it would be instructive to review the list.  I had searched through all my current folders several times when it occurred to me that it was created a while ago and it might me on the … Read More

Starting a Business

Anyone can start a retail business.  Two words . . . Lemonade Stand!  Am I right?  All retail business is pretty simple, it’s exactly like your childhood project, just scaled up.  Open up for business with a popular product, in a location with some traffic and charge a fair price, badda-bing-badda-boom.  Let’s analyse a bit, let’s see, rent – zero, … Read More

Location-Location-Location

     Today’s post is about that all important decision on the part of a retail business owner, where to hang the shingle.  It’s one that has such far reaching consequences and I’ve seen struggles that have resulted in making a poor decision. Location by itself isn’t the whole issue however. The location needs to fit within the overall approach of the business.   … Read More