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Search Marketing
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Search Engine Optimization We tell our clients that creating a website and then doing nothing to drive traffic to the site is like having a brochure or catalogue printed and then having it sit in boxes in a store room.  … Read More

Make Your Computer Stop Calling Me!
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     I have a computer that keeps calling me.  The dealer that I purchased my last vehicle from has an automated system to remind customers to bring the vehicle in for service. The system generates a phone call and a … Read More

Zagging
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It is important in business to know what your competition is doing and anticipate how it might affect your business. A key strategy is to Zag when everyone else is Zigging. Here is one of my favorite examples. In clothing … Read More

Little Things
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The only way to get out of my community is to go north. We have a Provincial Park to the south which is a wonderful feature for residents but it cuts off access to and from the community to the … Read More

Jumping to Conclusions
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Here is an incident that illustrates the importance of finding out what a potential customer needs before you offer your “best selling point.” On a fine sunny Sunday afternoon we were touring a parade of homes. Each builder was showcasing … Read More

Up in the air.
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     With the recent announcement that Sky Service has gone under, I am motivated to tell of our worst vacation experience. It is perhaps ironic that this nightmare involved Sky Service (the charter airline) and Conquest Vacations (the tour operator). … Read More

Playing Shape
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One of the things that I enjoy doing is looking at other industries or endeavours for solutions to a current challenge.  This technique can also be used to introduce learning and initiate growth.  I often refer to this as Creative … Read More

Home
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Welcome You own a small business, perhaps in retail, B2B or you provide a service and you want to grow your business. If you are looking for answers to the question “How?” you’ve landed at the right place. There are … Read More

Contact
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bill bergh Phone:  403-461-6105 email:  bill(dot)bergh(at)outlook(dot)com website:  billbergh.com

About
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Our Evolution Working as a marketing consultant you practice your craft and you learn. When you do it for many years you learn a great deal. And you must constantly ask, how does this new truth impact what we’ve learned … Read More

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