It is important in business to know what your competition is doing and anticipate how it might affect your business. A key strategy is to Zag when everyone else is Zigging. Here is one of my favorite examples. In clothing retail, most businesses concentrate on their change rooms as a vulnerable point with respect to theft. To minimize theft they … Read More
The only way to get out of my community is to go north. We have a Provincial Park to the south which is a wonderful feature for residents but it cuts off access to and from the community to the south. There is a community strip mall which is located south of my home. It’s a fairly typical retail center … Read More
Here is an incident that illustrates the importance of finding out what a potential customer needs before you offer your “best selling point.” On a fine sunny Sunday afternoon we were touring a parade of homes. Each builder was showcasing what they felt was a great example of their craftsmanship and expertise. In each home we were greeted by a … Read More
With the recent announcement that Sky Service has gone under, I am motivated to tell of our worst vacation experience. It is perhaps ironic that this nightmare involved Sky Service (the charter airline) and Conquest Vacations (the tour operator). Conquest ceased operations in April of 2009 and now Sky Service ceases operation in April 2010. In both cases they … Read More
One of the things that I enjoy doing is looking at other industries or endeavours for solutions to a current challenge. This technique can also be used to introduce learning and initiate growth. I often refer to this as Creative Emulation. Here is an example; when you first start playing a new game you have to focus on the fundamentals. … Read More
Welcome You own a small business, perhaps in retail, B2B or you provide a service and you want to grow your business. If you are looking for answers to the question “How?” you’ve landed at the right place. There are many tactics you might consider, but which are the right ones? What should you do? How much will it cost? … Read More
bill bergh Phone: 403-461-6105 email: bill(dot)bergh(at)outlook(dot)com website: billbergh.com
Our Evolution Working as a marketing consultant you practice your craft and you learn. When you do it for many years you learn a great deal. And you must constantly ask, how does this new truth impact what we’ve learned before. As with everything else in the world, marketing is constantly evolving. There was a time when retail and services … Read More