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Cellular Service Sucks
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Canadian cellular phone companies really annoy me.  In terms of plans on offer, customers that are new to the provider get better deals than the existing customers.  It’s been this way for some time.  I was originally a Rogers customer and … Read More

Are you Saving any Money?
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I’ve noticed that some retailers are seriously understaffed.  I have gone into stores with the intention of making a purchase and left without the item(s) I needed.  I was unable to find the item and was also unable to find any help … Read More

A Sports Analogy
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Here is a business anaylsis excercise that can make your company better.  In sports, leagues are always changing the rules.  This is done with the intent of making the league better.  When these changes are viewed at an individual team level … Read More

Search Marketing
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Search Engine Optimization We tell our clients that creating a website and then doing nothing to drive traffic to the site is like having a brochure or catalogue printed and then having it sit in boxes in a store room.  … Read More

Make Your Computer Stop Calling Me!
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     I have a computer that keeps calling me.  The dealer that I purchased my last vehicle from has an automated system to remind customers to bring the vehicle in for service. The system generates a phone call and a … Read More

Zagging
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It is important in business to know what your competition is doing and anticipate how it might affect your business. A key strategy is to Zag when everyone else is Zigging. Here is one of my favorite examples. In clothing … Read More

Little Things
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The only way to get out of my community is to go north. We have a Provincial Park to the south which is a wonderful feature for residents but it cuts off access to and from the community to the … Read More

Jumping to Conclusions
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Here is an incident that illustrates the importance of finding out what a potential customer needs before you offer your “best selling point.” On a fine sunny Sunday afternoon we were touring a parade of homes. Each builder was showcasing … Read More

Up in the air.
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     With the recent announcement that Sky Service has gone under, I am motivated to tell of our worst vacation experience. It is perhaps ironic that this nightmare involved Sky Service (the charter airline) and Conquest Vacations (the tour operator). … Read More

Playing Shape
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One of the things that I enjoy doing is looking at other industries or endeavours for solutions to a current challenge.  This technique can also be used to introduce learning and initiate growth.  I often refer to this as Creative … Read More

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