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The Butterfly Effect in Business
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The Butterfly Effect is a popular term used in discussions of Chaos Theory.  It refers to is the seemingly insignificant actions that have a dramatic impact in systems like weather and climate.  In business we often don’t look at an insignificant action and … Read More

Another Odd Ad
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What we have here is a shot of an ad on the back of a Calgary Transit bus.  It says “Faster. Easier. Cheaper.” and under that is says “Two outta three ain’t bad.”  Many Calgary drivers would argue vigorously, but first a little … Read More

Location-Location-Location
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     Today’s post is about that all important decision on the part of a retail business owner, where to hang the shingle.  It’s one that has such far reaching consequences and I’ve seen struggles that have resulted in making a poor decision. Location … Read More

What Are You Trying to Tell Me?
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This bus bench is located on a street that I travel from time to time.  Every time I drive past I am given to contemplating the motivation behind the message.  Because I stopped today to take a photo, I now have … Read More

Cellular Service Sucks
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Canadian cellular phone companies really annoy me.  In terms of plans on offer, customers that are new to the provider get better deals than the existing customers.  It’s been this way for some time.  I was originally a Rogers customer and … Read More

Are you Saving any Money?
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I’ve noticed that some retailers are seriously understaffed.  I have gone into stores with the intention of making a purchase and left without the item(s) I needed.  I was unable to find the item and was also unable to find any help … Read More

A Sports Analogy
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Here is a business anaylsis excercise that can make your company better.  In sports, leagues are always changing the rules.  This is done with the intent of making the league better.  When these changes are viewed at an individual team level … Read More

Search Marketing
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Search Engine Optimization We tell our clients that creating a website and then doing nothing to drive traffic to the site is like having a brochure or catalogue printed and then having it sit in boxes in a store room.  … Read More

Make Your Computer Stop Calling Me!
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     I have a computer that keeps calling me.  The dealer that I purchased my last vehicle from has an automated system to remind customers to bring the vehicle in for service. The system generates a phone call and a … Read More

Zagging
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It is important in business to know what your competition is doing and anticipate how it might affect your business. A key strategy is to Zag when everyone else is Zigging. Here is one of my favorite examples. In clothing … Read More

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