Most people that go to a Disney theme park have a good, sometimes great story to tell. In reading the book “Enchantment: The Art of Changing Hearts, Minds, and Actions” by Guy Kawasaki, I read a personal story in which the … Read More
Let’s go shopping at the “Wort & Must Co.”? Can you imagine what you might find in this store? If you are a beer or wine making enthusiast you might know that “wort” is the big pot of fermenting liquid in the initial stage of beer making and “must” is that infusion of … Read More
In a previous post I gave my insight into a mistake business owners make when naming their business. Today’s post looks at another mistake; choosing a business name which will be first in an alphabetical listing. Think of a number between … Read More
I started a post a while ago planning to discuss naming your business with a thought of making suggestions about things I think work well and some that just don’t. That post is still in draft status but one thought … Read More
The Pike Place Fish Market in Seattle, WA is famous for WOWing people. This is the fish market that is famous for throwing fish. It’s a little bit of theatre and a must do on most Seattle visitors’ itineraries. This … Read More
A century ago, in small towns around North America, everyone in a community knew everyone else. You also knew all of the merchants and they knew you. Merchants were responsive to the needs and wants of their community. Customers could offer feedback and merchants … Read More
I will start with what I consider a missed opportunity. A young woman, let’s call her Stephanie, has drawn a name for a company gift exchange. The individual she draws if British so Stephanie decides to put together a gift … Read More
One of my top ten favorite business books is “Customers for Life” by Dallas car dealer Carl Sewell. He’s one of the business owners I respect because he understand Retail DNA. I will refer to this book from time to time to discuss lessons … Read More
In the past I had a client that had what I think is a brilliant philosophy about her business. First let me tell you a bit about Bev. She told me she started selling teas and coffees at flea markets. In … Read More
This is the first in a series of posts on what I like to refer to as Retail DNA. This is a new category and something I will write on from time to time. Some owners of retail businesses seem … Read More