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TOPICS DaVinci’s Emulation – No matter what problem you face in business, it’s likely that a solution is out there.  To find the solution, you might need to look beyond your own industry.  Learn how to find solutions in the … Read More

Loyalty Programs
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I’ve been away from the keyboard for a while; it’s time to get back to this. I’ve had a lot of balls in the air, but I do enjoy writing.  I may be a bit rusty but hope you enjoy the … Read More

Traditional and New Media Comparison
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I begin with a disclaimer.  This is an opinion piece, and in the spirit of full disclosure, I currently work in online marketing but most of my experience is in traditional media. If we frame this comparison in terms of the message … Read More

Starting a Business
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Anyone can start a retail business.  Two words . . . Lemonade Stand!  Am I right?  All retail business is pretty simple, it’s exactly like your childhood project, just scaled up.  Open up for business with a popular product, in … Read More

David Beckham in action
David Beckham’s Favorite
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I begin today by sharing a passage from David Beckham’s autobiography “Both Feet on the Ground.”  I first read this  book shortly after it was released.  I was taken by Beckham’s description of a particular goal and this passage has … Read More

Guy Kawasaki’s Intrinsic Giving
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  I just finished reading Guy Kawasaki’s book “Enchantment, The Art of Changing Hearts, Minds and Actions.”  I my first encounter with Kawasaki was when I read “Ten Ways to use LinkedIn” on his blog How to Change the World.  … Read More

Disney Does it Well
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Most people that go to a Disney theme park have a good, sometimes great story to tell.  In reading the book “Enchantment: The Art of Changing Hearts, Minds, and Actions” by Guy Kawasaki, I read a personal story in which the … Read More

Choosing a Business Name
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Let’s go shopping at the “Wort & Must Co.”?  Can you imagine what you might find in this store?  If you are a beer or wine making enthusiast you might know that “wort” is the big pot of fermenting liquid in the initial stage of beer making and “must” is that infusion of … Read More

Aardvark
Business Name Mistake #2
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In a previous post I gave my insight into a mistake business owners make when naming their business.  Today’s post looks at another mistake; choosing a business name which will be first in an alphabetical listing.  Think of a number between … Read More

Business Name Mistake #1
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I started a post a while ago planning to discuss naming your business with a thought of making suggestions about things I think work well and some that just don’t.  That post is still in draft status but one thought … Read More

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