I have been trying to write a minimum of one post a month. I know it should be more frequent but it’s a reasonable goal which I plan to improve upon. I find myself on the last day of the month without an entry but I have the beginnings of this post as a draft. Interestingly the topic, reinvention, is … Read More
I am sharing something that I found very useful when assessing a demanding situation I found myself in. I continue to use this and hope you find value. Let’s start by looking at degrees of demand. Of course this is not the classical economics use of the word demand as it relates to supply; here we are talking about the amount of demand that is … Read More
Many years ago as a radio sales rep I had a client say to me “Everyone is a price shopper.” The gentleman had a small retail carpet shop. I needed a way to show him that this wasn’t the case. I developed my “X’s and O’s of Retail.” Over the years this has morphed into a model which contrasts what I … Read More
I just fired up an old laptop to retrieve a document. This was a list of topics I planned to write about, and I thought it would be instructive to review the list. I had searched through all my current folders several times when it occurred to me that it was created a while ago and it might me on the … Read More
Some times a totally different approach to a problem delivers a winning solution. In the hospitality industry one of the major challenges is maintaining reasonable standards with lower skilled jobs. In food service, bussers, and dishwashers and in lodging, housekeeping staff are in this category. Poor service delivery can have a negative effect on customer experience. We’ve all checked into hotel rooms … Read More
Whether yours is a small internal group meeting in a boardroom, a networking group in a meeting room or a larger group in a classroom or theater setting, we can tailor our presentation to suit your needs. TOPICS DaVinci’s Emulation – No matter what problem you face in business, it’s likely that a solution is out there. To find the … Read More
I’ve been away from the keyboard for a while; it’s time to get back to this. I’ve had a lot of balls in the air, but I do enjoy writing. I may be a bit rusty but hope you enjoy the ride. Loyalty programs can be as simple as a “coffee card” that gets punched every time the customer places an … Read More
I begin with a disclaimer. This is an opinion piece, and in the spirit of full disclosure, I currently work in online marketing but most of my experience is in traditional media. If we frame this comparison in terms of the message and its delivery, and tracking the costs, I feel it simplifies our comparison. THE MESSAGE: With traditional media, you develop … Read More
Anyone can start a retail business. Two words . . . Lemonade Stand! Am I right? All retail business is pretty simple, it’s exactly like your childhood project, just scaled up. Open up for business with a popular product, in a location with some traffic and charge a fair price, badda-bing-badda-boom. Let’s analyse a bit, let’s see, rent – zero, … Read More
I begin today by sharing a passage from David Beckham’s autobiography “Both Feet on the Ground.” I first read this book shortly after it was released. I was taken by Beckham’s description of a particular goal and this passage has stayed with me. He describes this as his favorite goal in a Manchester United shirt: “We got a free-kick on … Read More