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The Demand-Support Matrix
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I am sharing something that I found very useful when assessing a demanding situation I found myself in.  I continue to use this and hope you find value. Let’s start by looking at degrees of demand.  Of course this is not the classical … Read More

Customer Buying Style
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Many years ago as a radio sales rep I had a client say to me “Everyone is a price shopper.”  The gentleman had a small retail carpet shop.  I needed a way to show him that this wasn’t the case.  I developed … Read More

Customer Life Time Value
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I just fired up an old laptop to retrieve a document.  This was a list of topics I planned to write about, and I thought it would be instructive to review the list.  I had searched through all my current folders … Read More

Park Resorts Innovates
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Some times a totally different approach to a problem delivers a winning solution. In the hospitality industry one of the major challenges is maintaining reasonable standards with lower skilled jobs.  In food service, bussers, and dishwashers and in lodging, housekeeping staff are … Read More

Speaking
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Whether yours is a small internal group meeting in a boardroom, a networking group in a meeting room or a larger group in a classroom or theater setting, we can tailor our presentation to suit your needs. TOPICS DaVinci’s Emulation … Read More

Loyalty Programs
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I’ve been away from the keyboard for a while; it’s time to get back to this. I’ve had a lot of balls in the air, but I do enjoy writing.  I may be a bit rusty but hope you enjoy the … Read More

Traditional and New Media Comparison
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I begin with a disclaimer.  This is an opinion piece, and in the spirit of full disclosure, I currently work in online marketing but most of my experience is in traditional media. If we frame this comparison in terms of the message … Read More

Starting a Business
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Anyone can start a retail business.  Two words . . . Lemonade Stand!  Am I right?  All retail business is pretty simple, it’s exactly like your childhood project, just scaled up.  Open up for business with a popular product, in … Read More

David Beckham in action
David Beckham’s Favorite
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I begin today by sharing a passage from David Beckham’s autobiography “Both Feet on the Ground.”  I first read this  book shortly after it was released.  I was taken by Beckham’s description of a particular goal and this passage has … Read More

Guy Kawasaki’s Intrinsic Giving
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  I just finished reading Guy Kawasaki’s book “Enchantment, The Art of Changing Hearts, Minds and Actions.”  I my first encounter with Kawasaki was when I read “Ten Ways to use LinkedIn” on his blog How to Change the World.  … Read More

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