Paste your Google Webmaster Tools verification code here

Business Name Mistake #2

In a previous post I gave my insight into a mistake business owners make when naming their business.  Today’s post looks at another mistake; choosing a business name which will be first in an alphabetical listing.  Think of a number between … Read More

Business Name Mistake #1

I started a post a while ago planning to discuss naming your business with a thought of making suggestions about things I think work well and some that just don’t.  That post is still in draft status but one thought … Read More

The Community Speaks

A century ago, in small towns around North America, everyone in a community knew everyone else.  You also knew all of the merchants and they knew you.  Merchants were responsive to the needs and wants of their community.  Customers could offer feedback and merchants … Read More

The Butterfly Effect in Business

The Butterfly Effect is a popular term used in discussions of Chaos Theory.  It refers to is the seemingly insignificant actions that have a dramatic impact in systems like weather and climate.  In business we often don’t look at an insignificant action and … Read More

Another Odd Ad

What we have here is a shot of an ad on the back of a Calgary Transit bus.  It says “Faster. Easier. Cheaper.” and under that is says “Two outta three ain’t bad.”  Many Calgary drivers would argue vigorously, but first a little … Read More

Location-Location-Location

     Today’s post is about that all important decision on the part of a retail business owner, where to hang the shingle.  It’s one that has such far reaching consequences and I’ve seen struggles that have resulted in making a poor decision. Location … Read More

Zagging

It is important in business to know what your competition is doing and anticipate how it might affect your business. A key strategy is to Zag when everyone else is Zigging. Here is one of my favorite examples. In clothing … Read More

1 2