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There is Only One Best Choice

Al Franken’s character, Stuart Smalley, from Saturday Night Live is famous for the line “I’m good enough, I’m smart enough and doggone it, people like me.” This is excellent advice if you are working on self esteem, but for your … Read More

Customer Buying Style

Many years ago as a radio sales rep I had a client say to me “Everyone is a price shopper.”  The gentleman had a small retail carpet shop.  I needed a way to show him that this wasn’t the case.  I developed … Read More

Customer Life Time Value

I just fired up an old laptop to retrieve a document.  This was a list of topics I planned to write about, and I thought it would be instructive to review the list.  I had searched through all my current folders … Read More

Loyalty Programs

I’ve been away from the keyboard for a while; it’s time to get back to this. I’ve had a lot of balls in the air, but I do enjoy writing.  I may be a bit rusty but hope you enjoy the … Read More

David Beckham’s Favorite

I begin today by sharing a passage from David Beckham’s autobiography “Both Feet on the Ground.”  I first read this  book shortly after it was released.  I was taken by Beckham’s description of a particular goal and this passage has … Read More

Choosing a Business Name

Let’s go shopping at the “Wort & Must Co.”?  Can you imagine what you might find in this store?  If you are a beer or wine making enthusiast you might know that “wort” is the big pot of fermenting liquid in the initial stage of beer making and “must” is that infusion of … Read More

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