Our Evolution

Working as a marketing consultant you practice your craft and you learn. When you do it for many years you learn a great deal. And you must constantly ask, how does this new truth impact what we’ve learned before.

As with everything else in the world, marketing is constantly evolving. There was a time when retail and services businesses considered an ad in a yellow telephone directory to be the backbone of their annual marketing plan.

In the past we have created countless campaigns both traditional and digital, done marketing plans, planned and executed promotions, media buying, and done event planning. We can help you with any or all of it but most of our work, and our current passion is in three areas: WordPress web design, social media management and digital video. Contact us to discuss your organizations’s needs.

Bill – Principal Consultant

 

Bill, has many years of experience designing successful advertising campaigns that have helped businesses grow sales and market share.  This has been primarily through radio advertising, and in recent years through online advertising.  Previous experience also includes television and print.

Bill served on the Board of Directors of the Calgary Advertising and Sales Association for many years and held many positions including President.  One significant contribution was the creation of a seven week “Media Advertising Course.”  Bill’s “Customer Buying Styles” model was featured in Roy Williams’ (The Wizard of Ads) Monday Morning Memo.

Bill is a student of marketing and also a teacher/mentor.  He enjoys public speaking and topics include Radio 2.0 which looks at the current state of the medium, Creative Emulation which deals with problem solving in business through applying solutions from other industries, Marketing Lessons from the Grocery Store, The Butterfly Effect in Business and Retail DNA.  Bill is an achiever and brings his strengths which include strategic thinking, and creative problem solving to each project he tackles

Drew – Creative Director

Drew is the design and graphics member of the team. With experience in various forms of digital media and working in various formats, our team is able to provide a functional and aesthetically pleasing solution for our clients. Has plenty of experience with animation. Some of the things they can do for you are creating a custom image, making a mascot or advice on colour schemes.