Marketing

Strategy – Implementation – Post Analysis

Marketing is a critical function and instrumental to the success of your business.  Marketing is much more than great advertising campaigns.  The challenge might revolve around the product and the price.  Each client is unique and so to is every marketing solution.  Clients come to us with their individual strengths, weaknesses, opportunities and threats.  We asses the client’s situation from their value proposition to the competitive environment.  We then develop a practical cost effective solution.  When we mutually agree that we have the right solution, it implemented and afterwards it is analysed.

Having worked with companies of all sizes and in a variety of industries, Bill has the experience to develop solutions for your company.  Big companies were once small.  If you are looking to grow your small to medium sized business, get unbiased advice on what avenues are best for you.  Bill has extensive experience in automotive, automotive aftermarket, recreational vehicles, development/housing/renovation, real estate, restaurant/night club/entertainment, shopping centre, pharmacy, travel/tourism/accommodation, furniture, trade show, industry association, not-for-profit/charity, training/education, financial/investment/mortgage, and B2B.

Establishing a goal and developing a strategy are the first steps.  Strategy is critical; it is the foundation.  Without strategy it is like trying to travel without a map.

6 Step Strategy Development

  1. SWOT Analysis
  2. Define target
  3. Determine target market’s needs/desires
  4. Analysis of competition
  5. Strategy development
  6. Tactics development

 

SWOT, strategy, tactics, automotive, real estate, food service, pharmacy, travel, not-fo-profit, charity, training, financial, B2B

Bill – Principal Consultant

Bill, has many years of experience designing successful advertising campaigns that have helped businesses grow sales and market share.  This has been primarily through radio advertising, and in recent years through online advertising.  Previous experience also includes television and print.

Bill served on the Board of Directors of the Calgary Advertising and Sales Association for many years and held many positions including President.  One significant contribution was the creation of a seven week “Media Advertising Course.”  Bill’s “Customer Buying Styles” model was featured in Roy Williams’ (The Wizard of Ads) Monday Morning Memo.

Bill is a student of marketing and also a teacher/mentor.  He enjoys public speaking and topics include Radio 2.0 which looks at the current state of the medium, Creative Emulation which deals with problem solving in business through applying solutions from other industries, Marketing Lessons from the Grocery Store, The Butterfly Effect in Business and Retail DNA.  Bill is an achiever and brings his strengths which include strategic thinking, and creative problem solving to each project he tackles

 

Drew – Creative Director

 

Drew is the design and graphics member of the team. With experience in various forms of digital media and working in various formats, our team is able to provide a functional and aesthetically pleasing solution for our clients.