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Choosing a Business Name

Let’s go shopping at the “Wort & Must Co.”?  Can you imagine what you might find in this store?  If you are a beer or wine making enthusiast you might know that “wort” is the big pot of fermenting liquid in the initial stage of beer making and “must” is that infusion of … Read More

Business Name Mistake #2

In a previous post I gave my insight into a mistake business owners make when naming their business.  Today’s post looks at another mistake; choosing a business name which will be first in an alphabetical listing.  Think of a number between … Read More

Business Name Mistake #1

I started a post a while ago planning to discuss naming your business with a thought of making suggestions about things I think work well and some that just don’t.  That post is still in draft status but one thought … Read More

The Community Speaks

A century ago, in small towns around North America, everyone in a community knew everyone else.  You also knew all of the merchants and they knew you.  Merchants were responsive to the needs and wants of their community.  Customers could offer feedback and merchants … Read More