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Choosing a Business Name

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Let’s go shopping at the “Wort & Must Co.”?  Can you imagine what you might find in this store?  If you are a beer or wine making enthusiast you might know that “wort” is the big pot of fermenting liquid in the initial stage of beer making and “must” is that infusion of … Continued

The Community Speaks

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A century ago, in small towns around North America, everyone in a community knew everyone else.  You also knew all of the merchants and they knew you.  Merchants were responsive to the needs and wants of their community.  Customers could offer feedback and merchants … Continued