Paste your Google Webmaster Tools verification code here

Zagging

It is important in business to know what your competition is doing and anticipate how it might affect your business. A key strategy is to Zag when everyone else is Zigging. Here is one of my favorite examples. In clothing … Read More

Little Things

The only way to get out of my community is to go north. We have a Provincial Park to the south which is a wonderful feature for residents but it cuts off access to and from the community to the … Read More

Jumping to Conclusions

Here is an incident that illustrates the importance of finding out what a potential customer needs before you offer your “best selling point.” On a fine sunny Sunday afternoon we were touring a parade of homes. Each builder was showcasing … Read More

Up in the air.

     With the recent announcement that Sky Service has gone under, I am motivated to tell of our worst vacation experience. It is perhaps ironic that this nightmare involved Sky Service (the charter airline) and Conquest Vacations (the tour operator). … Read More

Playing Shape

One of the things that I enjoy doing is looking at other industries or endeavours for solutions to a current challenge.  This technique can also be used to introduce learning and initiate growth.  I often refer to this as Creative … Read More